Run a shop on real data
Crochet posts picked by A/B tests, not vibes. +25% engagement.
A life in sidequests.
The CV says what I did. This file says how I got here, and what I picked up along the way.
✦ 8 chapters written currently: lifemaxxing
How I got here.
greyed chapters haven't happened yet- 2024
New city, new degree
Started a Bachelor of Business Analytics at Deakin on the Deakin International Student Merit Scholarship, and took on Finance Officer at the Melbourne Overseas Vietnamese Student Association.
ongoingKeep the books
- Nov 2024
Crochet small biz era
Became the voice of The Muse Crochet in Instagram DMs and comments, and ran Instagram and Facebook campaigns with A/B-style content tests.
+25% engagement+20% foot trafficcompleteRun a shop on real data
- Mar 2025
Learned to read a shop floor
Sales Consultant at Kim Beauty Warehouse: 100+ customers a day, and 100+ SKUs of visual merchandising to keep looking good.
+15% repeat purchases+17% impulse sales - Aug 2025
Herded an event
Digital Marketing Intern at SW Education, keeping the events, partnerships and design teams on one timeline for Elite TALKS 2025.
100+ registrations+21% engagementongoingCrew the campus
- Late 2025
Picked the human side
After trying every role I could get my hands on, I noticed a pattern. I can handle the data, but I would rather use it as evidence than make it the whole job. What pulls me in is the human side: working with clients, building relationships that last, and helping people solve their problems. So I pivoted to SDR and BDR work.
data as evidencepeople as the job - Mar 2026
Said yes to cold outreach
Joined Codrops as Partnership Associate and built a sponsorship pipeline from scratch: 60 leads a week from YC, Product Hunt and LinkedIn, personalised sequences, and a CRM spreadsheet for every stage.
17 signed sponsors~$9k signed20% response rateongoingSay yes to cold outreach
- Mar to Sep 2026
Five events in seven months
A certification, L'Oréal Brainstorm and three hackathons, back to back.
UX Design CertificationGoogle and Coursera, Mar 2026L'Oréal Brainstorm 2026May 2026Watt The HackMLAI x Monash DeepNeuron, Jun 2026SolarCycleAI Agentic Hackathon, Founder's TrackGenFund AI, Jul 2026Forward AI in Business HackathonDSCubed x RAID x Eleno, Sep 2026Trustlanelevelling upOne new tool a quarter
- Jun 2026
Joined a YC startup
BDR intern at Sidekick (YC S26), an AI automation start-up: prospecting manufacturing, auto dealership and retail, and handing qualified meetings to the AEs.
ongoingMentor first-years
- 2026, expected
Graduation day
Bachelor of Business Analytics, sitting at 83/100 so far. Still being written.
in progressFinish with the HD intact
- next
[next chapter]
Unwritten. Could have your team in it.
Character sheet.
stats from the CV, no grinding requiredbase stats
- class
- Business analyst
- base
- Melbourne
- guild
- Deakin University
- grade
- 83/100 High Distinction
- buff
- Deakin International Student Merit Scholarship
inventory
SalesforceHubSpotLinkedIn Sales NavigatorFigmaJiraCanvaOraclePython
- B&L Peer Mentoracademic support for fellow students
- Finance Officer, MOVSAchapter finances, Vietnamese student community
- DUSA CrewDeakin University Student Association
The sidequest log.
drag the stickers around, they don't mind
Say yes to cold outreach
50+ live leads later, rejection stopped stinging.
Mentor first-years
B&L Peer Mentor. Explaining it is how I learn it twice.
Keep the books
Finance Officer at MOVSA. Small budgets, real consequences.
Crew the campus
DUSA Crew. Events on time, people in the right room.
One new tool a quarter
BigQuery, then DAX, then whatever the next role needs.
Finish with the HD intact
83/100 and a merit scholarship. Final stretch.
Pay my own way
Financially independent since I landed in Australia. Restaurants, markets, retail and a theatre bar paid the bills alongside study.
Learn from every shift
Colleagues and customers taught me how to talk to people, value their time and own my part. That's where the resilience came from.
Leave the comfort zone
Theory and grades are a compass. Growing up came from pushing past my limits, staying patient and saying yes to new rooms.
Show up on LinkedIn
The day I built my LinkedIn properly, I saw the potential. Doors open once you show what you can do.