Partnership Associate 
Codrops frontend dev and UX/UI publication2M+ monthly readersremote
Codrops frontend dev and UX/UI publication2M+ monthly readersremote Building a sponsor pipeline from scratch.
17
signed sponsors
~$9k
in sponsorship signed
20%
response rate on outreach
problem
Codrops reaches 2M+ readers a month, but there was no pipeline yet to find, track or qualify sponsors.
what I did
- Sourced 60 leads a week from YC, Product Hunt and LinkedIn.
- Wrote personalised outreach sequences, managing 50+ active leads at once across LinkedIn and email.
- Kept a structured CRM spreadsheet tracking status, response rates and conversion at every stage.
- Ran discovery conversations on sponsor fit, budget and buying readiness, qualifying out poor-fit leads early.
17 signed sponsors
Worth ~$9k, from a pipeline that did not exist before.
skills used lead sourcingcold outreach and multi-touch sequencingCRM management and hygienediscovery and lead qualification