Sales & Customer Experience Associate 
The Muse Crochet small businessMelbourne
The Muse Crochet small businessMelbourne Testing posts like experiments.
+25%
digital engagement
+20%
foot traffic
2
platforms: Instagram and Facebook
problem
A small crochet business whose customers lived in Instagram DMs and comments, and whose campaigns had to bring people through the door.
what I did
- First point of contact for customer enquiries across socials: product questions, order concerns and feedback.
- Led Instagram and Facebook campaigns.
- Ran A/B-style content tests to see what actually worked.
+25% engagement
And 20% more foot traffic.
skills used campaign testingcustomer experiencesocial content